Our Stones

What is BOLD&CHICE Stone?
The BOLD&CHICE Stone is an excellent alternative to natural gemstones because it is more scratch-resistant for everyday wear. Unlike natural gemstones that are mined from the earth using large machinery, explosives, and unsafe working conditions, the Jeulia® Stone was developed to be more durable with better optical characteristics than of a diamond while maintaining an ethical standard to protect our environment.

Why choose BOLD&CHICE Stone?
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Measuring an impressive 9 out of a possible 10 on the scale of mineral hardness. With proper care and cleaning, your BOLD&CHICE Stone can be treasured for a lifetime. Our proprietary stone is hand-cut and faceted in-house to shine brilliantly and provide a beautiful sparkle with bright, vibrant color. It can also be created in colorless form, which we use in our jewelry to simulate the amazing fire and brilliance of a natural diamond. We are confident that you will not find a better alternative in the market that shares the same quality and affordability as our BOLD&CHICE Stone.Our commitment is to avoid putting more strain on our natural resources with providing gemstone that are 100% traceable.
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