About Us

Brand Story

At bold&chice, jewelry is more than an accessory - it represents something much more profound. Through jewelry, we're endowed with the ability to not only personalize a look, but also evoke emotion and create memories. This is the very mentality of bold&chice; we create premium, artisanal jewelry that embodies both who you are and what you stand for.

“15 Steps Process 100% Handcrafted Jewelry”

Designed and handcrafted in house at our state-of-the-art studio headquartered in Hong Kong, each beautiful piece is custom-made to be as unique and authentic as you are. True artisanship comes from caring hands, not an assembly line, which is why our workshop always puts the quality, and more importantly, you, first.

“So You Can Celebrate Yourself”

Because of our bespoke approach, each design is tailor-made to evoke an emotional connection while simultaneously ensuring it's a true representation of whomever is wearing it. From timeless and traditional to bold and modern, we offer a variety of jewelry options at affordable prices to meet the needs and tastes of everyone.

Environmental Friendly and High-quality Material

Furthermore, we take extreme pride in our craftsmanship and as such, the use of environmentally-conscious materials is just as important as the final product. Whether it's an engagement ring or a cocktail ring, each Bold & Chiice piece is thoughtfully produced from start to finish so you can be assured of your purchases.

Bold & Chiice's Beliefs

Bold&Chice was born from a simple yet profound belief: jewelry is never just an ornament—it’s a keeper of stories, a silent narrator of the moments that make us human, the joys, the courage, and the love that shape our lives. Our journey began with a fascination for moissanite, a stone with cosmic roots forged in the stars. This gem carries within it the soft glow of cosmic time and the quiet resilience of enduring through darkness. Beyond its dazzling brilliance, we saw in moissanite a perfect mirror of the bold choices and tender emotions that define every unique life—a stone as authentic and meaningful as the stories it’s meant to hold.

Every piece of Bold&Chice moissanite is crafted with meticulous intention. Sourced from laboratory cultivation, our moissanite is an eco-conscious choice that lets us craft beauty without harming the planet. We don’t just select these lab-grown stones for their exceptional fire and clarity; we curate each gem to be a worthy vessel for your most cherished stories: the courage to love deeply and unconditionally, the pride of self-discovery and growth, the warm embrace of family bonds that stand the test of time, and the shared joy of chasing dreams together. Our designers blend delicate, time-honored craftsmanship with a deep respect for authenticity, ensuring each creation is not only visually stunning but also as unique and heartfelt as the tale it will carry throughout the years.

We named ourselves Bold&Chice to honor the spirit of those who wear our jewelry—individuals who dare to embrace their truths, who choose love over fear, and who find beauty in the authentic moments of life. Our slogan, "Every gleam carries a tale," isn’t just a phrase; it’s the promise we weave into every stone. When you wear Bold&Chice, you’re not just wearing a piece of jewelry—you’re wearing your story, illuminated by the star-born glow of moissanite.

We believe that true luxury lies not in exclusivity, but in meaning. That’s why we strive to create moissanite pieces that are accessible, yet irreplaceable—pieces that grow with you, that mark your milestones, and that become heirlooms to pass down, carrying your tales to the next generation. Bold&Chice is more than a brand; it’s a companion in your journey, a keeper of your light, and a testament to the beautiful stories that make you, you.